How to Send Out a Great Design Brief to Your Exhibition Stand Designer

In order to highlight your products, company, and brand, it is indispensable for your exhibition stand to be built and designed to your own specifications to give the right impression. For this, you need to establish from the beginning of the project that your exhibition stand builders in Dubai would allow you total control of the management from concept to completion.  However, if you want your builders to be on the same page as you, your design brief needs to be succinct, clear, and extremely comprehensible. Here are a few tips when giving out a design brief to Exhibition stand contractors in Dubai:

 

  • To make sure that no confusion remains, you should work out your budget and how much you are willing to allocate to each component of your exhibition project. Make sure that your stand builder is willing to work within the budgetary limitation, without harrowing you later with hidden charges.
  • During the design brief, decide whether you are going to be attending a lot of exhibitions or just hiring a stand for a one-time event. If you aspire to purchase your own stand, the company should agree to store it for you when you don’t need it and restore it as required. While you will need to pay more for this service, it will pay off in the long run when you don’t have to get a stand designed from scratch every time.
  • Be clear about the nature of products you will be exhibiting, for instance retail items, hardware, or software.
  • Make sure that the designer comprehends your company ethos.
  • Explain to your builder what look and feel your want your stand to embody at the exhibition and your detailed marketing theme. Your builder would also want to know if your stand needs to follow your brand promotion and marketing.
  • Discuss with your designer what you want to be included in the available floor area, such as a reception information desk, a demonstration area, presentation area, or a small meeting room.
  • Look into the builder’s past projects and peruse through what they have done for other clients. It would give you an idea of the materials they have worked with and the quality of their works.
  • Your brief should be as comprehensive as possible, including everything that you want from your final design so that the builder and designer can make good on your demands.
  • In your design brief, you can refer to any other designs created by the builder as an example of what you would like to see.